Saturday, February 5, 2011

10 Marketing Strategies You Can Implement Today

If you run an online business, blog or website you know you need to be marketing. Maybe you aren’t sure where to start. These ten tips are things you can start implementing right away to grow your business and start getting the word out about your product or service. These tips should be used over and over to continually grow awareness of your blog/product or service. Use them weekly, but they are easy enough that you can start using them today.

1. Interact on related blogs & forums. Simply find blogs and forums that are in the same niche or category as your site and start interacting with people. You can leave comments, offer helpful advice and suggestions or just get to know people.

2. Write and distribute to article directories. Writing an informative article is something you can do today. There are many article directories that will allow you to post your article for free. Not only is this a way to give readers pertinent information but you also get a backlink in your bio or resource box.

3. Guest blog. You may not get a guest blogging spot today, but you can write the blog post and start contacting blog owners to see if they are interested.

4. Create a compelling email signature. You need to do this in your autoresponder signature as well as your personal email signature.

5. Create videos and put on Youtube. Videos are getting more popular every day. You can create several short videos, upload them to Youtube and then share the links with your readers, in your email signature, on Twitter and Facebook. Don’t like seeing yourself on screen? That’s not a problem, you can create Power Point Presentations for the visual and then read from a script so all that’s “seen” of you is your voice.

6. Write a review. You can write reviews on products you’ve tried, ebooks you’ve read, webinars, videos, books you’ve read, affiliate programs. The list is endless on things you can review to help your readers and give you exposure.

7. Tweet to your followers. You don’t have to get on Twitter every single day and bombard your followers with tweets, but you can use Twitter as a strategic source to build your following, set up your personal brand and reach out to others looking for your information.

8. Share your stuff on Facebook. You can set your blogs to post on Facebook through Networked Blogs, you can set up plugins that allow you and others to share your blog posts on social networks. Utitilize these tools for yourself too. Your readers aren’t the only ones who can use them–you can too.

9. Email your list. This one is pretty self explanatory, you can email your list once or twice a week with updates, promotions and other stuff. If you don’t have a list, start a list building campaign and start sending people to your opt-in page.

10. Create a free report. You can write up a report to give away that contains relevant information to your website, product or service. Brand it with your website address in the footer so people know where to go to find more information.

These are all pretty simple methods you can start doing immediately to grow traffic to your blog or website. Do you have any simple solutions not mentioned here that you’d like to share? We’d love to hear from you.

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Friday, February 4, 2011

Direct Response Marketing – Ways to Crush Your Competition

Every once in a while I will meet someone who is very smart about the industry in one area, but not taking a full advantage of what they have available to them. One of these instances was when I met with Rich Gorman at DK’s ThinkTank last year. Rich is a really smart guy, and he’s making some serious money online. Rich is already fully dedicated to his work at Health Converter, but once I told him about the power and benefits of blogging, he just had to get started. A few months later and Rich is up and running with his own flashy and content loaded blog at DirectResponse.net.

Direct Response Blog – Must Read Content

Rich’s blog is off to a great start. What’s going to be exciting for Rich, is that he most likely has hundreds if not thousands of awesome topics to write about, and since he just started, his blog will be full of killer content for a while. Here are some of my favorite and most useful posts since DirectResponse.net went live.

This post might seem like generic information, but once you actually put everything in place and realize how crucial it is to your success and business, you will appreciate the value in this post.

An excellent post that walks through various ad copies and landing pages. The easier and more direct you make your ad campaigns and landing pages for your customers, the more money you will make.

This one is a personal favorite, and perfect for anyone that has ever has someone come up to them and say, “I’d love to sit down with you at the show and pick your brain sometime.”. Believe it or not… we really do value our time!

direct response

What Can Direct Response Marketing do for You?

Having a blog is all about getting your name out there and building contacts. Rich is now putting his name out there and wants to help others succeed, and build a super networking group around himself and his blog. Whether it means partnering on a new project, or simply hiring Rich for his wealth of knowledge and consulting, I’m sure you will be happy with the results. Just from sitting down with Rich at ThinkTank, I still think back at some of the crazy ideas, insane numbers and potential projects we discussed over breakfast.

Be sure to check out DirectResponse.net and add it to your blog reading arsenal.

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10 Little-known Ways to Get Traffic to Your Blog

This guest post is by Onibalusi Bamidele of YoungPrePro.com.

Getting traffic to a blog is the major challenge a blogger faces. Many have read about various traffic generation strategies, but they find it difficult to get traffic to their blogs because these tips are no longer as effective as they once were. For example, guest blogging used to be very effective, but now that a lot of people are doing it and talking about it, it’s no longer as effective as it used to be.

Here are ten little-known tips to get traffic that I’ve discovered from my own experience. Implementing all ten tactics at the same time isn’t that effective; the way to get the best from these tactics is to choose two or three tactics that you think you like, and focus all your efforts on them for a period of time. You will be amazed at the results you will get.

1. Secret blogging clubs

A major and underutilized way to get traffic to a blog is by joining secret blogging groups or clubs. Very few people are using this particular method, but it can be very effective if you focus your efforts on it.

Secret blogging clubs consists of a group of bloggers with one aim: to help each other spread the word about their blogs with a view to generating traffic for each others’ blogs. The concept is simple: you join a club with around 50 members, share each others’ post with your fans and followers (around once a week), and this will generate more traffic, since it exposes your blog to a wider audience.

You dont need to worry about spamming and the likes, because groups like these are heavily moderated. Also, it is not necessary to share every link that is posted to the group—you only need to share the links related to your niche, that you feel are valuable.

A great example of an effective secret blogging club is the DailyBlogTips Retweet Club by Daniel Scocco. A post of mine that went viral through a secret blogging club was my guest post on getting more blog comments—it presently has 97 comments and 87 retweets on a site that averages 15 retweets and 40 comments per post.

2. Social blogmarking sites

Another underutilized but effective way to get traffic to your blog is by making use of social blogmarking sites. Even though this concept looks similar to social bookmarking sites like Digg and Reddit, it operates differently.

A social blogmarking site can be useful irrespective of whom you are and your status on the network. All you need to do is write your best post and give it the best title. Submit it to your favorite social blogmarking site and, if it’s voted onto the site’s homepage, it will send a stream of traffic to your blog. The articles that make it to the front page are not determined by the authors who submit them, or dependent on the domain name of the author’s site. The quality and title of the article is all that matters.

I also respect social blogmarking because of the quality of traffic it sends. The visitors that come from the blogmarking site I’m involved with (Blokube) spend an average of ten minutes on my blog. Presently, this is one of my best traffic sources, as far as traffic quality is concerned.

3. Ning communities

Getting traffic to your blog through Ning communities is a great way to get traffic to your blog, yet few bloggers use this method. I learned this formula from Kim Roach and it keeps on sending me traffic, even months after I use it.

Like blogging, a lot of people have a version of themselves or their business on Ning.com. You can create a portal in the form of yourusername.ning.com, which can also be a great way to get traffic to your blog.

All you need to do is help community members with their questions, and reference your blog if necessary. There is also a place where you can submit your blog posts for the whole community to see—another great traffic source. If you plan on doing this, you don’t necessarily need to write new posts: you can submit some of your old posts with a link back to your blog.

Not all Ning communities bring results. Some communities will send you zero visitors, while some will send you hundreds, so it’s important to be wise when choosing a community you want to join. I have discovered that what works is to make sure you join a Ning community that’s related to your niche, and has over 5000 members.

4. Free, no-catch ebooks

This is another powerful but underutilized tactic to get more traffic to your blog. I didn’t use this strategy until recently, but when I did, I got awesome results.

To use this technique, write as many free reports as you can. A report is a simple, seven-to-ten-page ebook. Make sure you embed links to your blog in the ebook, and encourage readers to visit your blog. Then, distribute the ebook to free ebook directories, post it to your favorite forums, ask other bloggers to help you share it, and do as much as you can to spread the word about it.

What has worked best for me is sharing it on my favorite Internet marketing forums, like Digital Point Forums. After utilizing this particular strategy, I saw a spike in my traffic: I got an additional 60-80 visitors per day for some days, and over 100 new blog subscribers.

5. Content syndication

I’ve noticed that a lot of people are not using this particular strategy, but it can be highly effective to syndicate your blog content to big online portals in your niche. Most of these portals are visited by countless people every day, and syndicating with them will go a long way to give your blog a traffic boost.

Great examples of some of the best content syndication sites I’ve found are Alltop and The Daily Brainstorm.

6. Blogging collaboration

It pains me to see that this particular traffic strategy is not better utilized. In 2010 I collaborated with a lot of well-known and respected bloggers to give my readers some entrepreneurial advice.

I was able to work with 24 successful online entrepreneurs, who contributed to the post, and shared it with their Twitter followers and Facebook fans when it went live. This sent me double my usual number of daily visitors and, eventually, more subscribers and followers. It is also one of the most shared posts on my blog.

Collaboration is a great tool and every wise blogger will use it sometime. Try to get some of the top bloggers in your niche to contribute to your blog; once the contribution is live, encourage them to share it.

7. Online podcasts

This is another great and underutilized way to get traffic to your blog. Pat Flynn from Smart Passive Income is very popular for his podcasts, and has been able to build a successful blog based on this and other methods.

While the podcasting technology is not new, very few people utilize it. Yet you can get more eyeballs to your content by creating a great and informative podcast relating to your blog. Submit it to the iTunes podcast directory and as more and more people search for podcasts relating to your topic area, they will end up discovering yours and, if it’s good, might end up visiting your blog.

8. Online groups

This particular approach is almost as old as some of the biggest websites on the Internet, so I’m amazed to see that very few people use it. I didn’t realize the power of this tactic until the day I woke up to see a spike in my website traffic generated by a LinkedIn group.

A lot of people still congregate and look for solutions to questions in online groups; many of these groups are also highly respected by Google, so they are indexed and ranked quickly. Thus, you have a great potential of getting traffic to your blog by utilizing good groups. The post I published to the LinkedIn group I mentioned attracted over 200 visitors from that group in the week it was published.

Two of the most popular online groups are Yahoo groups and LinkedIn groups—check them out.

9. Authority sites

I didn’t realize how powerful authority sites were until I interviewed successful entrepreneur Raymond Lei. He wrote a Wikipedia page in which a link to my interview with him was listed as one of the resources. This link sends me continuous traffic from Wikipedia even today.

You can use this strategy with some of the biggest websites on the Internet; since most of these sites find it easy to rank for competitive keywords in the search engines, you may find it easy to get traffic from them. For example, you can read and review some of the top books in your niche on Amazon while including a link back to your blog. Or interview the top bloggers in your niche, then include your link as a resource in their Wikipedia page.

10. Webrings

This is also a very effective traffic generation strategy that many people overlook.

A Webring is a collection of websites that are linked to each other. A major advantage of using a Webring is that it also helps you get high quality links which means both short term direct traffic and long term search engine traffic for you. Probably the most popular Webring is Webring.com.

These are my favorite little-known traffic tactics. What are yours? How have you got traffic to your blog? Share your thoughts in the comments section.

Visit YoungPrePro.com to learn how Onibalusi makes over $3000 online monthly and how he gets over 10,000 visitors to his blog every month. Download his guest blogging guide to learn how to get thousands of visitors from guest blogging. Also, make sure you follow him on twitter @youngprepro.

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Let a Launch Buddy Help Boost Your Blog

This post was written by the Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger. Curious? So are we!

While I write blog posts, I don’t really refer to myself as a blogger. I’m just someone who likes sharing my experience to those who want to listen (or read), hoping it will help you in some way. My real passion is in sales and marketing, online and offline, and in all honest.y I’d prefer working with a designer to craft a set of optimized landing pages, or spending an entire morning massaging some email copy, than figuring out how to best communicate the result to the world.

I know that it’s a bit of a contradiction, but I write because I like helping people, and more than that, I like helping people I trust and respect. I don’t get paid for these posts; I post under a veil of secrecy so there’s no impact to my personal brand; and, most importantly, I don’t expect anything in return. And as a result of my willingness to help, I discovered something last week:

When it comes to launches, two heads are so much better than one.

Two heads…

A friend of mine—let’s call him Bob—was preparing to launch his first product of the year: an ebook. He’d reached out a couple of times to get my feedback on things like the title, cover, and interior design. A long time ago, I’d offered to help out where I could, to help him build a framework for his product launches. So as the launch loomed, we caught up one evening and went through the plans. We were able to cover a fair bit of ground in a short period, and we didn’t change the entire approach—just tweaked things here and there.

Instead of describing the what, I thought I’d share my thoughts on the why. Why did this collaboration help shape something good into something better?

  • I was able to take a first-impression viewpoint of the product and promotional messages.
  • I was able to read at the copy as someone who might buy the product, not someone who’s intimately involved in it.
  • I was able to add layers from my own experience to the launch, from a foundation that was already strong.
  • Collaboration on thoughts and ideas resulted in progressive, actionable outcomes.
  • We were able to validate or question each others’ unsubstantiated opinions.
  • We were accountable to actually put things into a documented plan.

I hope the launch goes well for Bob, and that in some way, my contributions will help him achieve his goals.

Break the isolation

One thing I’ve learned from being closer to bloggers than ever before is that while you’re a well-connected group, when it comes to launches, product development, and money, a lot of bloggers work in isolation. I’d like to see that change.

To me, launching a product is a critical step in your blogging journey—one that turns all your hard work into your reward. Having a buddy who not only brings objectivity to your approach, brings fresh ideas so something you’ve been probably obsessing over for months (or years)!

It doesn’t need to be a money thing—it’s a favor thing. You help them, they help you.

Finding a launch buddy

Finding your launch buddy is not about finding the most experienced marketer or product launch expert you can. It’s about finding someone you trust, and are happy to open up to.

All your challenges, your strengths, your weaknesses, all your commercial agreements, targets, traffic, audience, your ability to pay expenses—you need to be able to share them all. You also need to find someone who’ll respect that as the product owner, you get the final say, and someone who, when your opinions differ, will let you both move on quickly.

My anti-technology Mum, given the full picture, would be able to help you more than the best product launch expert in the world if you only gave them half the story.

So if you don’t have one already, for your next launch—or perhaps your first—consider adding a launch buddy to your team. Or have you already used a launch buddy to help perfect and finesse a product launch? I’d love to hear about your experiences in the comments.

Stay tuned for more posts by the secretive Web Marketing Ninja—a professional online marketer for a major web brand, who’s sharing his tips undercover here at ProBlogger.

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Thursday, February 3, 2011

Massive Growth at HostGator is Exciting to Watch

hostgatorIt’s always great to see awesome companies online succeed, especially ones that you have been working with for many years. The funny thing about online companies, is that they really don’t need to do “real world advertising”, since they can do it so cost effectively and well online. An extremely well known hosting company in the internet marketing space is HostGator, and not only do they host a great majority of affiliate related sites, but they also make affiliates a massive amount of money as well! Over $400,000 is paid out to Host Gator affiliates every month! How sick is that!?

Host Gator just sent out one of their monthly mailing and it had some pretty exciting highlights for the company, which saw explosive growth in 2010. Here are just a few of their company highlights.

HostGator in the News

In 2010, HostGator grew by over 2 MILLION domains! At the beginning of 2010, the company had 2.9 million domains, and are now at nearly 5 million domains. The company has also expanded to over 500 employees, along with 64 new reps to handle customer support. But even more fun and exciting is how HostGator is making a big name for themselves in the offline world… look out GoDaddy, here comes HostGator!

hostgator

The latest additions to the HostGator branding and marketing campaigns include billboards, a real NASCAR sponsorship and even being seen in an EA Sports UFC video game. Will we soon see a new celebrity sponsor for HostGator next? HostGator doesn’t just spend mad cash on ad campaigns… they’ve also donated $100,000 to the American Red Cross Haiti Relief and Development Fund.

I’m glad to see HostGator doing so well. Not only do they host millions of web sites, but they have also made a ton of affiliates a TON of money over the years with their amazingly successful affiliate program, which is available through their in-house affiliate program and through Commission Junction.

HostGator Web Hosting Solutions – Save 20%

I have a few servers with HostGator and you should too! Web hosting plans start as low as $4.95 a month. Another excellent perk of hosting with HostGator is they have one click install software for many applications and programs like WordPress. If you are setting up a ton of mini sites or completely clueless when it comes to installing software, HostGator makes this extremely easy to setup. Use coupon code ZACJOHNSON to get your first month of only for only 1 penny!

Setup Your HostGator Account Now.

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7 Signs Your Blog is Bound to Fail

There are rules to everything if you truly want to succeed; blogging also is not exempted and there are several rules you should follow if you truly want to build a successful blog. Some people are not aware of these rules and some people see them as unimportant and this only leads their blogs to failure.

Bloggers make a lot of mistakes and there is nothing bad in making mistakes because mistakes are one of those things that make us human. However, there are also some very deadly mistakes we shouldn’t make as a blogger. This post will be talking about 7 signs that show that your blog is bound to fail.

1. Your Writing Sucks

Many people make a great mistake of thinking that what matters most when trying to build a successful blog is how they market their blog, but they’re so wrong. Quality content is the foundation of every successful blog and there is now how you can escape this. If you can’t write then you can’t succeed as a blogger.

I was once of the notion that marketing and promotion is all that matters when it comes to blogging; how wrong I was! I learned the hard way that content is what matters most when I wrote a guest post that sent me over 1000 visitors in one day and I was unable to retain at least 50 of those visitors.

2. You Believe Marketing is Unimportant

Another major mistake many bloggers make that end up costing them their blogging career is being of the notion that marketing is unimportant. It doesn’t matter how great or unique your content is, you need people to read it, you need people to spread the word about it and you need people to give you their opinion about it.

Your content is only the beginning and foundation of your blog, you need marketing to get to greater heights.

3. Inconsistency on Your Part as a Blogger

Being inconsistent is also a very deadly mistake most bloggers make. Your readers see you as a leader and they expect you to meet some standards, one of those standards is being consistent with the content you produce on your blog. You shouldn’t just write on your blog once in a month and then start writing everyday; if you want to be posting when you like, stick to it, and if you want to be posting 3 times a week make sure you also stick to it.

4. You Don’t Care About Your Design

Sure! It is content that matters (or at least I have heard that several times) but that also doesn’t make your design unimportant. A lot of bloggers make a very grievous mistake of thinking that all they need to do is put their best in their content and forget about the rest. Doing something like this might seem fine, naturally, but the outcome used to be more dangerous than expected.

Your content is really important but another thing of more importance is how you present your content. Your design makes your content more beautiful, attractive and presentable so you should make sure you give the best of your content.

5. Only Caring About the Ephemeral

Some bloggers also make a great mistake of only caring about the present and completely forgetting the future. As a blogger, your future is far more important than your present and a wise blogger will always make sure he is the one who determines his future.

One great example of this mistake is focusing on getting more traffic than focusing on getting more subscribers. Your daily visitors can stop visiting your blog anytime or they can easily forget about your blog but your subscribers will always get your content no matter what and catering for them is the best way to secure your future.

6. You Take it Solo All the Time

Many bloggers also make this mistake without being aware of the future consequences. In the beginning, even God knew the importance of partnership and being together and that is why he created a woman to support man. You won’t go far doing everything on your own; you will need to launch a product, do one thing or the other which you can’t do all alone and utilizing the power of networking is a great way to get all these done without hassles.

7. You Are Too Selfish

Selfishness is a killer and it has crept into the lives of many bloggers unaware. If everything you think about when it comes to your blog is yourself you should know for sure that the funeral of your blog is around the corner. A wise man will put himself and other people around him into consideration before doing anything. Any decision you will make about your blog that will only benefit is very dangerous and you should make sure you rethink it to see if it is for the best; otherwise, drop it!

Over to You

The above signs are deadly signs of blog about to fail, if you’re a blogger make sure you spread the word about this post so that others can be aware of these mistakes. Also make sure you share this post on your favorite social bookmarking and networking sites.

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Do You Republish Other People’s Content? You’ll Want to Read This

Earlier this week Google’s “head of web spam”—Matt Cutts—posted on his blog that they’re implementing a change in their algorithm that impacts those that publish content from elsewhere on the Web.

The changes are all about ranking the original sources of content higher than those who scrape/republish/copy it. This has always been Google’s intent but increasingly some have been seeing scraped content ranking higher than original sources.

In Matt’s words:

“The net effect is that searchers are more likely to see the sites that wrote the original content rather than a site that scraped or copied the original site’s content.”

This has a couple of implications for bloggers of different types.

For those who produce blogs with original content, it hopefully means not being out-ranked by other sites reproducing your content (with or without permission). As someone who finds his own content appearing on other sites many times a day (many times without credit of the source), for me this is a welcome change.

For those who do use scraping (or syndication) strategies, this news might stimulate a rethink in that approach. I know there are times and places for syndication (particularly if you do so with permission), but this serves as a reminder that in most cases if you’re looking to build a prominent and successful blog, you need to produce something that’s not only relevant and useful, but is also unique.

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