How to Play Poker Like a Rockstar

Think back five to ten years ago… if you wanted to play some poker you had two options; call over a few friends, or head over to your nearest casino. Now, through the power of the internet, you can play poker and win/lose money from the comfort of your own home! Poker is now bigger than ever and everyone wants to get in on the action! My good friend Neil Patel is about to take the online poker world by storm with his new blog, Online Poker Lowdown,...

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What’s the Difference Between Content Marketing and Copywriting?

For a traditional marketer, the answer to the above question is simple. Content marketing is the creation of valuable content that has a marketing purpose. For example, my company creates an awesome special report, and we exchange it for your email address and your permission to educate you further about our stuff. Copywriting is designed to get the reader to take a specific action. Sometimes that’s making a purchase, but it can also be confirming...

Corporate Blogging Insights From C-Suite

Corporate blogs (and blogging in general) get run through the ringer of “Is it a dead art?” to “It’s essential for online success!” and all stops in between. Many fear blogging due to concerns about time, risk / reward, exposure and the list goes on. eMarketer brings us a corporate some insights from a survey done by Blog2Print (an interesting idea, btw). Here are the reasons why big companies blog according to CMO’s. The most prominent reason...

Big News at Marketing Pilgrim!

You may have noticed a trend over the past few months. While I’ve personally been blogging less and less, Frank Reed and Cynthia Boris have been hitting it out of the park! Case in point, Frank’s excellent interview yesterday with Mike Blumenthal. So, why have I been slacking? Honestly, Trackur is growing so fast it’s time to turn my attention 100% on building the world’s best social media monitoring tool. (Yes, the SEO in me couldn’t pass up that...

Monthly Trends + Resolutions for a Better Blog

Happy 2011! How are the ole resolutions holding up so far? Have you stopped biting your nails, started a daily exercise regimen, and organized your closets yet? Me neither. Still, ’tis the season for new starts, and while you’re thinking about improving your health, your home, or your life balance, don’t forget about your blog. Make a resolution today to take your blog to the next level in 2011. It’s the beginning of the month as well as the year, so, as always, Regator has provided blogosphere...

Big Good Tips From A Little Book And Other Stuff

TweetThere’s lots of advice for writers out there today—books on how to write and what to write about, where to submit your work and how to get your literary foot in the front door when you want to be published. Some of the advice you can get is helpful and some is just thinly disguised advertising designed to get you to buy something someone has to sell. It all comes around full circle in the end to a little book that I got way back in the day...

Buying and Selling Blogs with Strong Personal Brands

This guest post is by Andrew Knibbe of Flippa. The responses to my last post raised the crucial issue of selling a blog that’s built around a strong personal brand. Mark Wolfinger wrote, “When I write a blog, it’s my passion that the readers see. It’s my writing style and knowledge. Buy an existing blog and the blog’s voice changes immediately. How can you keep loyal readers who loved the previous voice?” This is of course a key consideration in buying or selling a personally branded blog. It’s...