5 Sales Email Myths that are Costing You Money

Recently, I worked with Darren on some sales content—including launch emails—for the release of a new product at DPS. That launch email was tested against another version written by a professional marketer in a split test before the launch. In (what was to me) a shock result, the email I’d written achieved: 7.3% more opens (39.5% to 32.2%) 4.8% more click-throughs (7% to 2.2%) As we’ll see, this experiment busted five key sales email myths: Use call-to-action sales links in sales emails. We...

The 10 Commandments to Successful Blogging

I’ll start off by saying that blogging is absolutely fantastic to do if you are passionate about a certain topic. If you can write dozens or hundreds of articles related to the same topic without seeing it as a chore, then a blog is a great medium to build up an audience and establish yourself as an authority in a certain niche. If you want to blog to make a full-time income, I can tell you that it’s possible but it’s not easy and it won’t happen overnight. Let me share with you what I’ve learned...

Twitter Backgrounds are Branding Machines

I don’t use Twitter as much as I probably should, and I actually use it for more of a blog feed than anything else. No matter how you use Twitter, it’s important to get your name and brand across. With that being said, think about your Twitter account and how many people are visiting your profile page ever day, weekly or even yearly. Even if YOU aren’t actively posting on Twitter, it doesn’t mean that people aren’t visiting your page, so it’s important...

Introducing the Social Eyes Theme for WordPress

The importance of owning your own online real estate is becoming more obvious every day. Why make others rich off the sweat of your labor and your passions? So if you’re in love with all the traffic and reach that social networking sites provide, you’ll want to take a long look at one of the latest creations from Copyblogger Media’s StudioPress division — the Social Eyes Theme. By all means, stay engaged with your Twitter, Facebook, and LinkedIn...

How to Harness Your Email List to Help Pay Your Rent

This guest post is by the Blog Tyrant. Wouldn’t it be nice to send out an email or two and pull in $10,000+ to pay your rent or mortgage payments for the year? It is actually possible using your own products or those of selected affiliates. And while some of you will be thinking that word “affiliates” sounds dirty and underhanded, I’m here to tell you that affiliate marketing is actually one of the most honest ways to make money on the Web. In...

Should You Use Affiliates to Promote Your Products?

Last week I shared my answer to a common question that many people getting into online product marketing ask: “Should I offer a money-back guarantee?” Today I want to tackle two others: “Should I start an affiliate program to promote my product?” If so, “how much should I pay affiliates as a commission?” I had this conversation only yesterday with one blogger who was launching his first ebook. He had decided to set up an affiliate program but was unsure about what percentage to pay. He were leaning...

The Financial Cost Of The Egyptian Revolution

TweetWhile everyone around the world was concerning themselves with the quest for freedom by the Egyptian revolutionaries, there were other matters that needed to be taken into account. There was some quiet talk about the financial fallout from the uprising by those reporters who wondered what happens to any economy when the web goes down, but the real consequences weren’t known until recently. Now at least some of these numbers are coming in and...